Branding, PACKAGING DESIGN, campaign


01 —

Naturel stands a part as a private-label option created by Primark. The brand clearly aims to accent natural beauty for the aesthetic-loving generation with the variety of skincare products.

Primark would like to provide their customer with the most affordable natural skincare line for millennials that is photo-worthy and Instagram-ready skincare routine. Naturel seeks to enhance "natural beauty", which is the key target that the brand has to represent. 

I came up with a whole Herb Biome Ferment and Yuzu Citrus Vitamin C collection packaging design from facial mask sachets to face cream, serum and mist etc... Furthermore, Naturel will be advertised by posters and banners for the upcoming launch.