Douce Beauty is a small Toronto-based eyelashes that provides lash services as well as other services (waxing, facial care, etc...)
The client does not have any specific concept for her brand instead of a sweet and girly look. Using the main colour pink, I came up with a mood board with a dreamy and sweet feeling. Based on the mood board, I designed several logos to show the client. She chose her favourite one with some minor changes, brand identity package is completed with a stamp card, business card, paper bag and some social media posts.