ACE Pet Supplies Inc.

Art Direction, Logo

Ace Pet Supplies Inc., is a Toronto based pet supplies manufacturer. Their products are made from fabrics such as kennels, pet clothing , toys and beds.
Their design goal was to have corporate logo instead of having the usual cat and dog images.
I came up with various roughs. Some of them still had a “pet” identity in them so the general public would still be able to recognize Ace Pet Supplies Inc as a pet-related company.

The roughs were then digitized with various fonts and colors to bring it to life and we got the following.

We finally came to a decision to use this as their official logo as it carried the brand well and brought out with Ace Supplies Inc. meant. Since the company name is ACE which stands for the best, excellent. Besides It also is one of the four playing cards with single mark. It has the highest value among the other. That’s the reason I want to use the Ace shape created from letter A and animal tail (dog or cat) to convey the meaning that ACE promises that they will be the top pet supplies company for you and your best friends.